It just wrapped up, everyone! Asia's biggest food trade show, THAIFEX - Anuga Asia 2026 (which took place this past May 26 - 30 at IMPACT Muang Thong Thani). With such a massive global event, our "Eatter" team definitely couldn't miss it. We snuck in to scout out the 2026 Food Trends and tons of new innovations!
We brought back so many great ideas to upgrade and make our chili paste even more amazing. Today, we want to share in a friendly, casual way what interesting trends we found and how Eatter is staying ready. Let's dive in!
No matter which zone we walked into at THAIFEX this year, the word "health food" was everywhere. But the keyword for this generation is that being healthy alone isn't enough; it must be "delicious and easy to eat" too. The new generation is extremely serious about reducing saturated fat and chemicals.
Seeing this made us smile from ear to ear because Eatter Nam Prik Nam Yoi is completely on the right track! We choose 100% Rice Bran Oil to fry our shallots and garlic, achieving a crispy, satisfying, and aromatic blend without any rancid oil smells. Plus, it’s healthy and significantly cuts down on saturated fat, perfectly answering the call of 2026 health enthusiasts.
We are so proud to see Thai food fever on the global stage. However, foreign buyers made it clear that nowadays, Thai food must come in a "Ready-to-Eat" format that is easy to carry and has a long shelf life without altering the flavor.
The Common Complaint: Most traditional local chili pastes get soggy easily and become rancid quickly when stored for a long time.
Eatter's Solution: But we've already beaten them to the punch! We use freshness-locking innovations, including our EOE sealed jars and ziplock bags. This guarantees that the crispiness of our authentic Phrae recipe remains fully intact. No matter how far away it's shipped, it tastes as deliciously fresh as if it were just made.
Another heavily discussed topic at the event was cleanliness and certifications. International partners emphasized that no matter how delicious the food is, if the factory doesn't meet global standards, it's a dealbreaker—exporting is out of the question.
This is exactly where Eatter can stand tall with confidence, because our production process is fully certified by international standards:
✅ GHPs: Good Hygiene Practices, preventing contamination at every step.
✅ HACCP: Hazard Analysis Critical Control Point, the globally recognized food safety system.
✅ FDA (อย.) & Halal: Guaranteeing inclusivity, so our Muslim brothers and sisters can enjoy it with total peace of mind.
Walking through the event this year gave us so much energy! We promise to never stop improving. We will take the best of Phrae's local wisdom and mix it with cool food tech to ensure that all 5 flavors of Eatter Nam Prik Nam Yoi are the most premium, delicious, clean, and safe chili pastes for everyone.
Want to eat spicy and stay on-trend? No need to wait for a trade fair! Order Eatter Nam Prik Nam Yoi to mix with hot steamed rice at home today!
Or if you're a storefront shopper, head over to Jae Leng Don Muang or Mae Kulaab Mochi in Nakhon Sawan (both branches). Deliciousness is ready to be served now!
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It’s here! No need to order from afar or wait any longer. "Eatter Namprik Namyoi" has officially arrived in Pak Nam Pho, Nakhon Sawan! 🎉 For those looking for authentic Phrae-styl…
Even though the event has ended, the warmth is still overflowing! Throughout the recent booth event at Thonburi Market, the Eat Ter (Eatter) Nam Prik Nam Yoy booth received an over…
Recently, the management team of Eatter , under Fira Food Technology Co., Ltd. , held a consultative meeting with the Phrae Provincial Office of Commerce . The discussion focused o…
It just wrapped up, everyone! Asia's biggest food trade show, THAIFEX - Anuga Asia 2026 (which took place this past May 26 - 30 at IMPACT Muang Thong Thani). With such a massive global event, our "Eatter" team definitely couldn't miss it. We snuck in to scout out the 2026 Food Trends and tons of new innovations!
We brought back so many great ideas to upgrade and make our chili paste even more amazing. Today, we want to share in a friendly, casual way what interesting trends we found and how Eatter is staying ready. Let's dive in!
No matter which zone we walked into at THAIFEX this year, the word "health food" was everywhere. But the keyword for this generation is that being healthy alone isn't enough; it must be "delicious and easy to eat" too. The new generation is extremely serious about reducing saturated fat and chemicals.
Seeing this made us smile from ear to ear because Eatter Nam Prik Nam Yoi is completely on the right track! We choose 100% Rice Bran Oil to fry our shallots and garlic, achieving a crispy, satisfying, and aromatic blend without any rancid oil smells. Plus, it’s healthy and significantly cuts down on saturated fat, perfectly answering the call of 2026 health enthusiasts.
We are so proud to see Thai food fever on the global stage. However, foreign buyers made it clear that nowadays, Thai food must come in a "Ready-to-Eat" format that is easy to carry and has a long shelf life without altering the flavor.
The Common Complaint: Most traditional local chili pastes get soggy easily and become rancid quickly when stored for a long time.
Eatter's Solution: But we've already beaten them to the punch! We use freshness-locking innovations, including our EOE sealed jars and ziplock bags. This guarantees that the crispiness of our authentic Phrae recipe remains fully intact. No matter how far away it's shipped, it tastes as deliciously fresh as if it were just made.
Another heavily discussed topic at the event was cleanliness and certifications. International partners emphasized that no matter how delicious the food is, if the factory doesn't meet global standards, it's a dealbreaker—exporting is out of the question.
This is exactly where Eatter can stand tall with confidence, because our production process is fully certified by international standards:
✅ GHPs: Good Hygiene Practices, preventing contamination at every step.
✅ HACCP: Hazard Analysis Critical Control Point, the globally recognized food safety system.
✅ FDA (อย.) & Halal: Guaranteeing inclusivity, so our Muslim brothers and sisters can enjoy it with total peace of mind.
Walking through the event this year gave us so much energy! We promise to never stop improving. We will take the best of Phrae's local wisdom and mix it with cool food tech to ensure that all 5 flavors of Eatter Nam Prik Nam Yoi are the most premium, delicious, clean, and safe chili pastes for everyone.
Want to eat spicy and stay on-trend? No need to wait for a trade fair! Order Eatter Nam Prik Nam Yoi to mix with hot steamed rice at home today!
Or if you're a storefront shopper, head over to Jae Leng Don Muang or Mae Kulaab Mochi in Nakhon Sawan (both branches). Deliciousness is ready to be served now!